Top Reference Apps in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, the top reference apps in Kenya showcased varied performance on the unified platform, combining both iOS and Android data. Here, we delve into the weekly trends for downloads, revenue, and active users for these applications, as reported by Sensor Tower.

Bible from Life.Church maintained a strong presence with weekly downloads peaking at approximately 197K in the last week of December. Active users fluctuated throughout the quarter, starting at around 1.95M and ending at approximately 2.24M.

RizzKey -AI Emoji Keyboard by METASTONE PTE. LTD. saw a significant increase in downloads starting mid-November, reaching over 3K by early December. Revenue showed a notable rise as well, culminating at $178 in the final week of the year. Active users followed a similar growth pattern, reaching just over 2K by the end of December.

Google Translate experienced consistent download numbers, hovering around the 2.5K to 2.9K range weekly. Active users saw a decline from about 85K at the start of the quarter to around 63.7K by the end of December.

Quran Majeed – القران الكريم from Pakistan Data Management Services showed steady weekly downloads, peaking at about 3.4K. Revenue varied slightly, with a high of $176 in mid-December. The app's active users increased from 36.4K to nearly 44K by the end of the quarter.

Bible Chat: Daily Devotional by Bookvitals APP SRL demonstrated a gradual increase in both downloads and active users. Downloads reached a peak of 2.6K in early December, while active users grew from 2.6K to approximately 4.9K by the end of the quarter. Revenue also saw a steady rise, peaking at $354 in mid-December.

For more detailed insights and further data, visit Sensor Tower's platform.